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Why not After Pay, Laybuy etc.?

We don't have Afterpay, Laybuy or any of the buy now pay later systems integrated into our store, here's a few reasons why: We want to encourage more intentional decisions about the kākahu we consume, to think about its whakapapa and how we connect to it, rather than making impulse purchases with little thought of where the clothing comes from, what it represents and what we'll do with it once we don't want to wear it anymore.. We're trying to bring awareness to the environmental, social and financial impacts of our decisions and we've agreed that Afterpay, Laybuy etc. don't align or tautoko this vision.  We'll have a new design each month, as part of the Āio Connection Project to showcase and give back to kaupapa already up and running in...

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The Āio Connection Project

To promote this campaign, the kaupapa and while the blend is being developed, we’re sourcing GOTS certified, 100% organic rain-fed cotton kākahu and working with individuals and groups around Aotearoa to create meaningful designs that promote amazing kaupapa already happening in our communities. The break down of the Āio Connection Project looks like this. One group and their kaupapa/cause will be showcased each month and their design will be printed onto t-shirts, long sleeve shirts and other garments that will be for sale as an exclusive run for that month only. Over the course of that month we will create content to educate, engage and empower people to take positive action for the environment, for their community and for themselves...

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Why Āio?

Āio clothing has been set up to give back to the environment, it's people and pave the way for the future by lessening how much textile waste ends up in landfill, engaging the community and by creating high quality, sustainable, ethical products. What if there was a way to intercept clothes and textiles before they ended up in landfill? What if after we were finished with our clothes, they could be given new life and never have to add to the waste piling up in landfill? We're putting a machine set up together to process them and other textiles down, into fibre that will produce material, then use that blend to make new clothes.   Repurposing and recycling the old, to...

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an introduction

Kia ora, Hana and Jess here with our passion project, wanting to create something purposeful, meaningful and good. Āio Clothing looked totally different when we first started off and do doubt it’ll grow and evolve in the future but right now, this is what it looks like. We’ve been manifesting like crazy, working on this kaupapa for a while and we’re excited to finally share it with you. But first! Introductions.. Jess: Kia ora. He uri tēnei nō ngā waka o Te Arawa, Mātaatua, Ngātokimatawhaorua me Araiteuru hoki. Currently a stay at home/working from home māmā to two beautiful pēpi, Waiora & Te Mākoha and partner to Pāpā Cam. These babies (man child included) have had a significant influence in allowing me...

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